Accomplished professional with over 23 years of experience in national and regional roles, demonstrating expertise in go-to-market strategies, team leadership, P&L management, and entrepreneurship. Proven ability to drive sustainable growth by leveraging creativity, data analytics, and consumer insights. Adept at managing omnichannel marketing campaigns, executing brand strategies, and leading high-performance teams. Experienced in launching and operationalizing new businesses, achieving EBITDA positive status, and breaking even within record timeframes. Proficient in digital marketing, product management, and customer experience optimization. Recognized for developing impactful marketing campaigns and improving customer satisfaction through strategic initiatives.